Business Projects
John Clayton helps businesses develop thought leadership materials. He writes and ghostwrites e-books, articles, case studies, white papers, reports, blogs, video scripts, press releases, website text, and other types of documents.
John's work has appeared in dozens of leading business journals, including Bloomberg BusinessWeek, the Economist Group, TechCrunch, Executive Agenda, the Ivey Business Journal, Defense News, American Banker, and IndustryWeek. John's clients have included numerous leading consultancies and IT companies, including A.T. Kearney, Latisys, Fiserv, AArete, the Metia Group, IBM, and EDS. His business-writing advice articles for Harvard Business Publishing include “How to Write an Executive Summary,” “First, DON'T Write an Outline,” and “Teach an Engineer to Write.”
Christmas in July: The importance of Amazon Prime Day
A.T. Kearney
How chain drug stores can help manufacturers
Chain Drug Review
The cannabis opportunity
A.T. Kearney
A consumer survey reveals how other retailers can take advantage of the world's newest holiday
Tomorrow's consumers will demand new forms of value, and retailers can help their suppliers understand how
A consumer survey reveals positive attitudes toward cannabis-based health products
How CEOs should act more like elk
A.T. Kearney
In the 1988 Yellowstone fires, elk instinctively knew how to survive. Can data help CEOs do the same?
How technology will affect the shipping industry
TLI Magazine
What to do about mounting transportation costs
Chain Drug Review
Amid a giant capacity crunch, shippers can use technology to find new supply
How shippers and retailers can address recent increases in transport costs
The Future Consumer: From Idle to Agile
A.T. Kearney
The Changing Meaning of Diversity
LinkedIn Pulse
"Last mile" as an opportunity
Supply Chain Management Review
How leading companies are responding to demographic changes
Why International Women’s Day matters to everyone
Savvy shippers need to disrupt their fulfillment strategies before Amazon does it for them
Retailers' Next Big Challenge
Retail IT insights
It’s not only Amazon putting on the pressure. Meeting the changing, segmented needs of tomorrow’s consumers has become vital for retailers’ success.
Global Consumers of the Future
Forces that will shape the future of pharmacy
Chain Drug Review
A white paper probing the shift from affluence to influence, based on a global survey of 7,000 consumers.
Recommendations for pharmacy retailers to negotiate the future.
Australia: Taking Bigger Steps
With China slowing, and a wave of new disruptive technologies coming, Australia is at risk of decline -- unless it develops a compelling strategy to improve its long-term competitiveness.
How Bitcoin Has Been Building Brand Equity As A Spectator Of Itself
Cracking the Culture Code: How Organizations Get Where They Want to Go
Bitcoin is a hugely successful product, but one that works without a traditional marketing strategy. Indeed, that leaderless-ness may be its greatest strength.
Everyone talks about changing a corporate culture. But how do you actually do it?
Photos copyright John Clayton. All articles are copyright their respective authors and/or publications (my ghostwriting services are work-for-hire). To engage me on one of your projects, click the Contact link.
John's recent projects have included:
-
"Industry 4.0: the future of production": webpage landing text and case studies describing the practice of a consulting firm
-
"Unbound media: 6 lessons for a post-agency world": an article in MarketingDive on how companies can take advantage of trends in digital advertising
Plenty more examples in the boxes below!