Business Projects

John Clayton helps businesses develop thought leadership materials. He writes and ghostwrites e-books, articles, case studies, white papers, reports, blogs, video scripts, press releases, website text, and other types of documents.

John's work has appeared in dozens of leading business journals, including Bloomberg BusinessWeek, the Economist Group, TechCrunch, Executive Agenda, the Ivey Business Journal, Defense News, American Banker, and IndustryWeek. John's clients have included numerous leading consultancies and IT companies, including A.T. Kearney, Latisys, Fiserv, AArete, the Metia Group, IBM, and EDS. His business-writing advice articles for Harvard Business Publishing include “How to Write an Executive Summary,” “First, DON'T Write an Outline,” and “Teach an Engineer to Write.”

Christmas in July: The importance of Amazon Prime Day

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A.T. Kearney

How chain drug stores can help manufacturers

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Chain Drug Review

The cannabis opportunity

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A.T. Kearney

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A consumer survey reveals how other retailers can take advantage of the world's newest holiday

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Tomorrow's consumers will demand new forms of value, and retailers can help their suppliers understand how

A consumer survey reveals positive attitudes toward cannabis-based health products

How CEOs should act more like elk

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A.T. Kearney

In the 1988 Yellowstone fires, elk instinctively knew how to survive. Can data help CEOs do the same?

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How technology will affect the shipping industry

TLI Magazine

What to do about mounting transportation costs

Chain Drug Review

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Amid a giant capacity crunch, shippers can use technology to find new supply

How shippers and retailers can address recent increases in transport costs

The Future Consumer: From Idle to Agile

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A.T. Kearney

The Changing Meaning of Diversity

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LinkedIn Pulse

"Last mile" as an opportunity

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Supply Chain Management Review

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How leading companies are responding to demographic changes

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Why International Women’s Day matters to everyone

Savvy shippers need to disrupt their fulfillment strategies before Amazon does it for them

Retailers' Next Big Challenge

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Retail IT insights

It’s not only Amazon putting on the pressure. Meeting the changing, segmented needs of tomorrow’s consumers has become vital for retailers’ success.

Global Consumers of the Future

Forces that will shape the future of pharmacy

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Chain Drug Review

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A white paper probing the shift from affluence to influence, based on a global survey of 7,000 consumers.

Recommendations for pharmacy retailers to negotiate the future.

Australia: Taking Bigger Steps

With China slowing, and a wave of new disruptive technologies coming, Australia is at risk of decline -- unless it develops a compelling strategy to improve its long-term competitiveness.

How Bitcoin Has Been Building Brand Equity As A Spectator Of Itself

Cracking the Culture Code: How Organizations Get Where They Want to Go

Bitcoin is a hugely successful product, but one that works without a traditional marketing strategy. Indeed, that leaderless-ness may be its greatest strength.

Everyone talks about changing a corporate culture. But how do you actually do it?

Photos copyright John Clayton. All articles are copyright their respective authors and/or publications (my ghostwriting services are work-for-hire). To engage me on one of your projects, click the Contact link.