John Clayton is a writer/editor/storyteller with decades of business experience and an engaging, informal style. John can develop bylines, white papers, benefits-focused case studies, e-books, and other materials for companies in logistics, technology, energy, transportation, retail, finance, healthcare, manufacturing, publishing, and other industries. John's clients gain relevant, high-quality written products with minimal oversight.
John recently narrowed his focus to sustainability projects. Businesspeople often refer to this as "ESG" (environmental, social, and governance) work: reducing carbon impacts, mitigating climate change, or otherwise helping the environment -- using market forces.
Work provided: Verbs to describe John's work include write, ghostwrite, edit, copy-edit, research, compile, assemble, develop, help, and most importantly collaborate.
Content types: John has worked on books, articles, reports, case studies, white papers, grant proposals, user and technical manuals, video scripts, training materials, and on-line Help functions.
Audiences: John often writes for CxOs. His work has appeared before boards of directors of Fortune 500 companies, Presidential transition teams, members of Congress, and many other decision-makers in the private and public sectors.
Examples of sustainability projects:
Large corporations can lead the way to a reduced-carbon world. That's the premise of John's work. Here his clients show how.
To achieve those goals, companies need to change: John helped clients write about the role of the board of directors in shaping ESG outcomes.
Recruiting and developing the right talent also helps
So-called 'Scope 3' emissions will require the biggest cultural changes, yet this increased collaboration can also increase profits.
Many sustainability initiatives are already underway: John co-developed the Sustainability chapter in the 2021 State of Logistics report, detailing efforts by transportation and warehousing companies. John also helped clients light a fire under retail pharmacies to catch up to other industries (forthcoming).
That means governments worldwide: John ghosted an op-ed on the challenge/opportunity in Saudi Arabia
One key is continued innovation, for example in wind energy production: John co-wrote a successful $750,000 National Science Foundation grant for a startup with a radical new wind turbine design.
Reducing energy consumption increases profits: John wrote a case study for an international software company on how a paper manufacturer reduced power consumption on the factory floor.
Indeed, nature provides powerful metaphors for business: John developed the overarching metaphor in a white paper that encourages executives to think about business transformation the way foresters do about prescriptive burning.
Other recent projects:
Why businesses should pay attention to quantum computing
How companies can structure their thinking about the risks and benefits of artificial intelligence
"Industry 4.0: the future of production": webpage landing text and case studies describing the practice of a consulting firm
The changing role of the merchant
- "Unbound media: 6 lessons for a post-agency world": an article in MarketingDive on how companies can take advantage of trends in digital advertising
The boxes below contain an exhaustive list of John's past projects!
Christmas in July: The importance of Amazon Prime Day
How chain drug stores can help manufacturers
Chain Drug Review
The cannabis opportunity
A consumer survey reveals how other retailers can take advantage of the world's newest holiday
Tomorrow's consumers will demand new forms of value, and retailers can help their suppliers understand how
A consumer survey reveals positive attitudes toward cannabis-based health products
How CEOs should act more like elk
In the 1988 Yellowstone fires, elk instinctively knew how to survive. Can data help CEOs do the same?
How technology will affect the shipping industry
What to do about mounting transportation costs
Chain Drug Review
Amid a giant capacity crunch, shippers can use technology to find new supply
How shippers and retailers can address recent increases in transport costs
The Future Consumer: From Idle to Agile
The Changing Meaning of Diversity
"Last mile" as an opportunity
Supply Chain Management Review
How leading companies are responding to demographic changes
Why International Women’s Day matters to everyone
Savvy shippers need to disrupt their fulfillment strategies before Amazon does it for them
Retailers' Next Big Challenge
Retail IT insights
It’s not only Amazon putting on the pressure. Meeting the changing, segmented needs of tomorrow’s consumers has become vital for retailers’ success.
Global Consumers of the Future
Forces that will shape the future of pharmacy
Chain Drug Review
A white paper probing the shift from affluence to influence, based on a global survey of 7,000 consumers.
Recommendations for pharmacy retailers to negotiate the future.
Australia: Taking Bigger Steps
With China slowing, and a wave of new disruptive technologies coming, Australia is at risk of decline -- unless it develops a compelling strategy to improve its long-term competitiveness.
How Bitcoin Has Been Building Brand Equity As A Spectator Of Itself
Cracking the Culture Code: How Organizations Get Where They Want to Go
Bitcoin is a hugely successful product, but one that works without a traditional marketing strategy. Indeed, that leaderless-ness may be its greatest strength.
Everyone talks about changing a corporate culture. But how do you actually do it?
Photos copyright John Clayton. All articles are copyright their respective authors and/or publications (my ghostwriting services are work-for-hire). To engage me on one of your projects, click the Contact link.