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As a self-employed business and technical writer,
John Clayton produces white papers, case studies, reports, software manuals,
training materials, and on-line Help functions. He has worked with several
of the nation's leading information and technology companies, including
Fiserv, the Metia
Group, IBM,
EDS, and A.T.
Kearney.
![[A.T. Kearney]](atk.gif)
John edits and ghostwrites papers and articles
on corporate strategy. He has covered industries including manufacturing,
automotive, oil & gas, grocery retail, and financial services. You
can read some of his recent work on the Web here:
 In press, a white paper
advising global companies on the needs of low-income consumers
In press, a white paper discussing internal corporate bottlenecks
in low-cost country sourcing efforts
A white paper studying the
implications of the food
safety crisis in China
A white paper examining
the four archetypes
of failure in sales organizations, and ways that successful companies
have broken out of them
Resources
for Growth, a white paper encouraging executives to think about the
strategic assembly of resources as they decide what to outsource
Not
So Fast, a white paper exploring which pieces of a corporate merger
need to integrate first
Managing
Risk in the Supply Chain in the specialty publication "Supply
and Demand Chain Executive"
Statement
on China’s High Technology Development and Challenges to U.S. High-Tech
Leadership before the U.S.-China Economic and Security Review Commission
Smart
Boxes: RFID can Improve Efficiency, Visibility and Security in the Global
Supply Chain
The
Coming Consolidation in European Financial Services
Excellence
in Retail Procurement
How
Corporate Boards (Should) Work
Independent
Refiners and Marketers Spin the Value Wheel
John researches and writes case studies
about how organizations use technology to overcome business problems.
His recent work includes:
An international marketing
company wanted an easy
disaster recovery solution
A
beer distributor gave drivers wireless devices that automatically
updated warehouse data.
A provider of voice-driven
solutions helps you put all
voice-mail, e-mail, and fax messages in
the same inbox
A major cancer center wanted to provide staff and patients
with electronic medical records
A plastic packaging manufacturer
wanted to integrate
computer systems after mergers
A gaming machine operator
wanted to equip its field staff with incredibly
smart smartphones
A European hi-tech company
wanted to integrate voice, fax, and e-mail messages for traveling employees
A Czech
software company wanted to maximize its own software-purchase budget
A worldwide shipping
company wanted to save money on its global technology infrastructure
A major food company
sought to improve mobile connectivity
for senior executives
A research university needed
to put faculty and staff on a unified calendaring
system
An IT outsourcing company
wanted to streamline its project management
(link is a .doc file)
A major media company
knew it had to address software compliance -- and discovered it could
actually save money
A farm implement dealer
wanted to help its salespeople quickly
find needed information
A consulting firm wanted
to provide a wide variety of internal financial metrics to its field staff
A financial powerhouse
wanted to cut the time and space required to back up data
A major university sought
a way to control how much disk space was
allotted to users
A trade association needed
to reduce the processing time associated
with member renewals
A European bank wanted
to speed communication with its far-flung branches
John completed a series of documents for
the marketing department of an international technology provider for
the manufacturing industry. The documents included "message maps"
(outlining key messages across various products and industry segments),
PowerPoint presentations (complete with thorough Speaker Notes so that
they could be given by salespeople unfamiliar with the products), and
a sales handbook. He has also worked on a similar package for the communications
industry.
Previously, John wrote a series of white
papers for an international strategic consulting firm, including:
How independent grocers can compete
against Wal-Mart by changing their management strategy
Succeeding at life in the coming
post-merger era of the oil and gas industry
How back-office restructuring
will save the airline industry
What retailers should do to combat
overcapacity of retail space
How Internet retailers can use
performance metrics to make strategic decisions
The coming revolution in genetics
and nutrition
How to use e-business technologies
to improve procurement strategies
How "bricks and mortar"
firms should approach business-to-business Internet marketplaces
For an international software firm developing
a management information system for the insurance industry, John conceived,
designed, and wrote a suite of user assistance products including:
Context-sensitive online help
developed using RoboHelp
A printed user guide
Training materials (John
also conducted some training sessions)
Newsletter
articles explaining software updates
For a regional quality improvement organization
in the health care industry, John developed a suite of user assistance
products for a software package, including:
Interim disaster recovery
plan
User manuals
Internal procedures to manage
a helpdesk
In other projects:
For an international
technology firm, John wrote a report to grocery executives on coming
technological changes in the industry.
For a U.S. software firm
developing a library information system, John developed software user
manuals, as well as marketing materials and a corporate
newsletter.
For an international
technology firm, John provided personalized on-site training on
copy-editing techniques.
For a Montana youth organization,
John developed a community vision statement,
as well as a fundraising brochure and strategic plan.
John is a charter member of the Montana chapter
of the Society for Technical Communication,
a charter member of the Writer's Bridge
freelance cooperative, a member of the WriterL
listserv, and a member of the Mug Club at Sam's Tap Room.
John's reputation for speed and accuracy
make him an ideal solution for your communication tasks. For more information,
email John at info@johnclaytonbooks.com
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